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:: May 2005 ::
25 May 2005 - Yahoo! Finance
Jessica Simpson Signs YogaForce Sweatshirt For eBay Auction To Benefit The Skin Cancer Foundation
The Skin Cancer Foundation announces a unique opportunity to bid on a one-of-a-kind YogaForce sweatshirt signed by singer Jessica Simpson to be auctioned by AuctionDrop(TM) on eBay®. All the proceeds from the auction will benefit The Skin Cancer Foundation. The auction will commence on June 2 and run through June 9. Interested individuals can log on to www.auctiondrop.com to place a bid.

"This is a great way for us to culminate Skin Cancer Awareness Month by generating funds and awareness for the Foundation," says Perry Robins, MD, President, The Skin Cancer Foundation. "We appreciate the support from both YogaForce and AuctionDrop."

Why Jessica Simpson, YogaForce and The Skin Cancer Foundation?

In 2003, Anne E. Appleby, founder of YogaForce, a hip and comfortable line of unisex yoga clothing and accessories, was diagnosed with melanoma. She was running on the beach in Santa Monica and was stopped by a dermatologist who spotted a mole on her back. He told her to see a doctor immediately. Appleby discovered she had Clark Level 3 melanoma. Fortunately, it was caught and treated in time. If left unchecked, it would have killed her. Now Appleby has become a crusader for skin cancer awareness and, thanks to her celebrity connections, was able to get Jessica to sign a YogaForce sweatshirt to benefit the Foundation.

"I was very lucky," Appleby says. "Melanoma is the most common cancer in women aged 25-29 and second only to breast cancer in women 30-34. I want to use the resources from my company to help The Skin Cancer Foundation with their mission to detect, treat and prevent skin cancer."

Appleby created YogaForce in 1995 and since then has developed a legion of fans nationwide. In addition to clothing, Appleby is about to introduce a patent-pending YogaForce exercise mat, which will be available in July. For more information, please visit www.yogaforce.com.

The Skin Cancer Foundation is the only national and international organization concerned exclusively with the world's most prevalent malignancy -- cancer of the skin. The mission of this non-profit organization is to increase public and professional awareness about the prevention, detection, and treatment of skin cancer. For more information, visit www.skincancer.org.

About AuctionDrop

AuctionDrop is the first company dedicated to providing a simple, fast and convenient way to sell goods on eBay. Anyone, anywhere in the United States can AuctionDrop their items at The UPS Store in their neighborhood. AuctionDrop also partners with various billion dollar retailers to help them liquidate excess or returned inventories on a private label basis using eBay. AuctionDrop receives funding from leading venture firms Mobius Venture Capital, Draper Associates and G51. For more information, go to www.auctiondrop.com or call toll free 1-866-DROP-IT-OFF (1-866-376-7486).
 

 

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